Steve Schnur is the Worldwide Executive for EA Games. In this clip, dissects the expansive amount of exposure an artist receives when their song is placed in an EA video game. Schnur goes into detail about how listening to music while playing a video game is unlike any other music interactive experience. EA makes a point to go 10 steps further and exposure their artists in an impressive variety of promotional outlets.
Tuesday, July 15, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment